James stellerAround 60 million Nigerians between the ages of 18 and 40 spend an average of at least three dollars per day on sports bets. This makes the Nigerian sports betting market very attractive to online casinos. Reputable casinos like Betway have comprehensive sportsbooks and offer a wide range of sports and betting options tailored to the Nigerian market.
Nigeria’s population stands at over 200 million people, with young adults being the most prominent group. At an average age of 18, sports and sporting events make up much of the entertainment Nigerians enjoy. Coupled with their entertainment value, sporting events offer opportunities to place a bet, which Nigerians increasingly enjoy doing.
The increased interest in sports betting has come about for many reasons, the economy being a large contributor. With a median age of 18 and youth unemployment sitting at around 42%, it’s unsurprising that many young Nigerians have turned to sports betting to try and generate a quick income.
The poorly performing economy and the Nigerian obsession with football make turning to sports betting to try and generate an income simple for many young people. Football is a passion across the country, with many Nigerian experts in local and international leagues, such as those in Britain, Italy, Germany, and France.
Smartphones
The smartphone market in Africa coupled with improved network access, has ensured that cell communication has grown across the continent in recent years.
Nigerians have not been left behind, and while many still have phones with basic functionality, the spread of smartphones is predicted to rise to 60% by 2025. Many manufacturers have developed exclusive handsets for African use, many with built-in economic stimulators such as mobile money applications. Nigerians have taken advantage of these built-in applications quickly, and now many are very comfortable using a smartphone for payments and other economic activities. This ease of using the smartphone for payments has made placing bets online a logical step for many Nigerians.
Wide Range of Betting Options
Another thing that has added to the popularity of sports betting is the variety of options available. Modern online sportsbooks have a wide variety of options for both sporting codes and betting options. This has allowed Nigerians to explore different markets and find better value for their bets. Some traditional bookmakers will not offer the exotic bets that many online sportsbooks offer, nor do they have the fantastic array of statistics available.
Live Betting and Streaming
Added to this is the option of watching the game live on the sports betting site. Many Nigerians have no access to international matches as television coverage is limited. Watching live streaming via a sportsbook means Nigerians can follow their favorite teams, watch the matches live, and even place bets while the game progresses. This degree of flexibility appeals to young Nigerians, making membership in an online casino an attractive prospect.
Bonuses
Online casinos also have the advantage of offering fantastic bonuses. One of the most common is the sign-up bonus which frequently comes in the form of cashback rewards or free bets. Other bonuses include reloading bonuses and loyalty programs that offer great rewards. These bonuses mean that Nigerians can place bets without first digging into their pockets, though terms and conditions are attached to these bonuses. These rewards are a great incentive to join an online casino.
Security
Another great incentive to many Nigerians is the security offered by placing bets with a reputable online casino. Joining a reputable online casino ensures that their personal and financial data is secure, as all transactions are encrypted. Most online sportsbooks have strict access protocols that often include biometric identification, ensuring that only authorized users can access their accounts. These security protocols are in place to protect the privacy of their customers.
Confidence of Payouts
One of the biggest fears many gamblers have is that they will not receive the money they are owed for winning bets. All reputable online casinos have many options for paying out winnings, and they pay within reasonable timeframes. The confidence that you will receive your winnings is an important consideration, and the payout speed is an important consideration when selecting an online sportsbook.
To Wrap Up
Sports betting is a thriving industry in Nigeria, with many Nigerians enjoying the idea of placing sports bets in the comfort of their own homes. With the improved cell communications network coupled with improved access to the internet, Nigeria’s love of sports, especially football, is only growing. Easy access to smartphones and the benefits offered by online sportsbooks have given this industry significant growth in recent years. Predictions for the future are just as bright, so online casinos with sportsbooks are certain to view Nigeria as a market with notable potential for growth.
mitrobe
