Telegram has grown to be a complete social media network boosting over 500 million monthly active users.
Marketers, businessmen, artists, entrepreneurs, and thought leaders are building a thriving community on Telegram due to its great potential.
Like any social media, you can run an advertising campaign and increases your subscribers, build a loyal community and drive in sales from telegram. All you need is to know how effectively to run an advertising campaign on telegram.
This article covers 10 effective ways to run an advertising campaign on telegram and increase your subscribers or members.
10 Ways to Run Advertising Campaign on Telegram and Increases Your Subscribers/Members
1. Create the perfect profile on your telegram
Your Telegram channel profile should speak the language of your subscribers. Your profile should correlate with your advertising campaign. Your subscribers tend to increase when they see a correlation between what you are advertising and your profile. Also, your profile should speak one language. If it is business, your profile should be strictly about business, and so on. This is called a value proposition in marketing/advertising.
2. Come up with a content strategy
There is a saying that states, “Content is king.” In advertisements, content is the most important aspect. The content mustn’t come only in written format. It can be videos, images, or any form of media form. The good thing about telegram is that it doesn’t put a limit on media file size like WhatsApp. So you can go upload images, videos, audio clips, polls, games, and other rich forms of content.
Next, you must decide whether you will use original content or curated content. Also, how frequently will you post and run the content? It is advised that you post meaningful content daily to attract and retain your subscribers.
3. Run a giveaway/ challenge
One of the most effective ways to run an advertising campaign about a product or service and increase your subscribers on telegram are to run a giveaway or challenge. People love free things, and they love to be part of a contest that will is rewarding.
You must be creative in developing the contest. It should align with your advertising aim. If you run a channel on virtual estates, your contest should be based on virtual estates, not on other random stuff. Also, you can create the contest in a way that they have to perform some tasks relating to the virtual estate to qualify for the giveaway.
4. Your Telegram group should be linked to your channel
Linking your telegram group to your channel will help build sustainable relationships among your lead. It allows them to interact. They tend to become more loyal. The advantage of this is that the more members interact and love your band, the more they recommend people to you.
5. Pay for promotions/advertising ads
If you have some funds, paying for promotions or advertising ads is an effective way to run an advertising campaign on telegram and increase your subscribers.
You can create an ad copy or pay channel admins within your niche to post your channel or your ad copy on their channel. The frequency will be agreed upon by both parties.
The amount you will invest in your ads depends on three factors, which are:
- Quality of the channel
- The duration of the ad
- The size of the channel
6. Avoid being spammy in other chat groups
One of the solid ways to advertise your brand and build leads is to participate actively in other chat groups within your niche. Don’t just come online, post your channel link, and disappear. Nobody will take you and your brand seriously.
Participate in chat groups. Talk like an authority and get approval from group admins before sharing your link. When other group members or subscribers see that you are valuable, they will immediately migrate to you and buy into your brand.
7. Partnership/collaboration with other channels within your niche
Do not just participate in other chat groups to sell your band; build relationships with other channels within your niche. An advertising campaign is very effective on telegram where you have two or more channels collaborating to sell your brand.
Do collaborative live videos, quizzes, interviews, and joint contests to keep your members/subscribers on their toes. In choosing a channel to collaborate with, go for the ones with a good reputation. Also, consider their number of fellowships and cost.
8. Advertise your Telegram channel on other platforms
Another effective way to advertise your brand on telegram and increase your subscribers is to advertise your telegram channel on other platforms. If you are active on other social media handles, you can add your link to your profile to redirect people to your channel. It can be Twitter, Instagram, Facebook, and YouTube.
9. Submit your profile to the Telegram directory
A Telegram directory is a website consisting of several Telegram channels and groups that allow users to browse and follow them.
The interesting thing here is that it is free. You just have to submit your telegram channel on this directory site. To start, type in “telegram directory websites” into Google. Next, submit your channel to all displayed directory sites.
It helps to make your brand visible to users browsing those sites and about these niches.
10. Starts from members of your contacts
The quickest way to get subscribers and run an advertising campaign on telegram is to start with people you know. That is members of your contacts.
Add only that you know that will support your brand and channel. Bette still, each them individually and get their feedback which you will work with. This is the easiest way to start as a new promoter.
How to Create Telegram Advertising Ads
Telega.io is the best platform to create and publish your advertising ads on telegram channels. It has over 3000 manually verified category-based channel that allows you to reach a specified group of audiences With the ads. you can even reach a larger audience. This does not come without a cost, so you must be willing to invest.
Below are the steps to create telegram advertising ads on Telega.io
1. Sign up and create a Telega.io account
Go to telega.io, Click on the “sign up” button to begin the account creation process. Enter your valid email address and other asked basic information. After that, you will be sent a confirmation mail. Go to your email, click on the confirmation link, and you will be redirected back to the site. Your account is created successfully and it can be accessed immediately.
2. Select the appropriate channels
Go to telega.io/catalog, There are over 3000 channels you can choose from. Go for the ones within your niche. Do not just choose anyone based on only your niche; look out for factors like reputation, the number of subscribers/members, and the activeness of the channel. 4. Credit your account
You have to pay to advertise on telega.io. You can top up your account via cards, Payoneer, crypto, and other options. For example, a business-based niche estimated to reach 10,000 views will cost you $100. Other niche areas like entertainment cost $80 for 10k reach, and finance and cryptocurrency cost $110 for 10k audience reach.
5. Confirm the order
After funding your account, the next is to confirm the order. On the right side, you will see displayed the number of channels you are adding, their numbers of followers, views, price, and other important pieces of information.
6. Create your ad
To create your ads, enter the text and image for your ad. You can input a custom style for it. After you are done, click on ‘Submit for Review’. It will be reviewed to ensure it is correctly set up.
Can You Buy Telegram Members?
Yes, it is possible to buy telegram members. You can buy both real and fake telegram subscribers for $4 per 1000 members that appear in your account within days. Many platforms offer this service; some of them are Social Boost,
AppsGeyser, AppSally, and Telegram Member.
Also, you can even choose members from a specified geographical location when purchasing them. The disadvantage of this is that sustainability of your channel is at risk. Another thing is that you won’t be able to differentiate the fake followers from the real ones. You may end up having your channel filed with bots.
Conclusion
Running an advertising campaign on telegram can be cost-effective. Running ads via telega.io is quite expensive, and some channels with large fellowships charge for your link to post on their channels. Either way, you are still spending money. However, after getting members or subscribers, invest in quality content and varied contests to retain them.